Reply in minutes, not hours
Homeowners message several businesses at once. The first useful reply usually wins. Fast replies also help earn Google’s “typically replies in minutes” label and protect your responsiveness score, which is part of how LSA ranks you.
What a good first reply includes
- Thank them and confirm the job (“Sounds like your AC is blowing warm air”).
- Ask the one or two questions you need to quote or schedule.
- Offer a specific next step: a call, a time slot, or a visit.
- Include a direct number to reach you.
The problem nobody sees: replies that never arrive
LSA message replies travel back to Google over SMS. Your phone shows them as delivered, but in the accounts we audit, 10–15% never land in the LSA thread. The customer never sees them and assumes you ignored them. The only way to catch this is to check each lead thread.
LSA Command replies in under 30 seconds and verifies every reply through the LSA API, re-sending any that drop, whether the AI or your team wrote it.
Frequently asked questions
How fast should I reply to an LSA message lead?
Within minutes. Homeowners message several providers at once, and responsiveness is an LSA ranking factor.
Why didn’t my customer get my LSA message reply?
Replies travel back to Google over SMS, and a share of them never reach the LSA thread even when your phone shows them as delivered. Check the thread in LSA, or use a tool that verifies delivery through the LSA API.
See it on your own LSA account.
Call or text 989-712-4370, or book a walkthrough and bring your current LSA dashboard. We will show you exactly where leads are slipping.
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