Why You’re Getting Bad Google LSA Leads (and How to Fix It)

The usual suspects

• Spam and robocalls. Paid numbers attract them. These are typically eligible for a credit.
• Wrong job types. If your profile lists services you don’t want, Google sends those leads. Google’s current guidance says it no longer credits “job type not serviced” leads, so fix this in your settings.
• Too-wide service area. Leads from towns you won’t drive to. Google also no longer credits “geo not serviced” leads.
• Price shoppers and tire-kickers. Real leads, poor fit. Not refundable, but lead feedback helps Google send fewer.

Source: Google’s lead-credit guidance.

Fix the settings first

1. Audit your job types. Turn off every service you don’t want more of.
2. Rebuild your service area around the cities and zip codes where you’re profitable. LSA Command’s Radius tool does this and pushes it to LSA.
3. Block robocalls before they reach your phone. LSA Command uses a three-layer filter.

Then train Google with feedback

Rate every lead. Feedback is how Google learns which leads you want. LSA Command scores every lead 1–5, rates it back to Google, and flags credit-eligible leads, then tracks the credits Google actually records.

Don’t mistake a missed lead for a bad lead

Some leads look bad because nobody answered them in time. The customer called someone else. Check your answer rate before blaming lead quality. Answering every call often improves your “lead quality” overnight.

Frequently asked questions